Google Keyword Tool
Many of you may be familiar with the Google Keyword tool. It’s a tool designed to give people an idea of how many times, per month, internet users search on what are known as “keyword phrases.” Keyword phrases, for those who don’t know, are what we type into search boxes. As Google accounts for a large majority of overall search traffic (I’ve heard as high as 90%), using the Google keyword tool is a good way to find information about keywords.
Why use the Google Keyword Tool?
For guys like me who have a bunch of “interesting” ideas, the Google keyword tool is good for vetting these ideas. By using the tool, I’m able to find out quickly if a keyword phrase is popular. If the keyword phrase is popular, then it might be a good business opportunity. If the keyword does not get many searches per month, then it’s probably not a worthwhile business idea.
In addition to finding out how often keywords are used in search, you can also find out how competitive a keyword phrase might be. Once you type in a particular keyword phrase, the results will show the number of searches per month and how competitive the search term is. Google lists search words or phrases, in terms of competition, as low, medium, or high. Low means there are a relatively low number of advertisers competing on the term. High means many advertisers are competing to be in front of visitors when they search for a keyword phrase. Sometimes, however, it’s hard to determine sometimes if the number of searches are for a specific search term. For example, the google keyword tool says, the keyword “sports” is searched on globally 151,000,000 times monthly. While this is true, it means keyword phrases containing the word “sports”in the search phrase is searched on 151,000,000 monthly. In this case, if someone searched on “winter olympic sports” the word sports is counted in the 151,000,000 searches. If we look at “winter olympic sports” specifically, Google says there are only 6,600 monthly searches. If we search on “fox sports”, the monthly searches are 3,350,000 monthly. In other words, the total monthly searches for the keyword “sports” includes all the keyword phrases with the word “sports” in the entire keyword phrase.
In addition to showing the number of searches per month and the competition level, you can also select to show the average CPC “Cost Per Click” for each keyword phrase. This will allow you to further define how competitive a search term is or what you might be likely to pay, per click, for traffic or visitors related to specific keyword phrases. The tool allows you to search by country, device (desktop computers and mobile devices), category, etc.
Personally, over the years, I’ve found the Google keyword tool to be very helpful in finding out how popular specific keyword phrases are and what people are looking for. I’ve used it extensively in 2 successful online business ventures and hope its available to me for a long long time!